Last week we hosted one of our biggest events yet of the school year—a Tableau crash course to make learning data analytics just a little less intimidating. "Big data" may be one of the latest business buzzwords, but it's the insights you can draw from that data that are key, and we spent our Wednesday night learning to do just that.
Now that you've mastered (or at least tried out) Tableau's powerful data visualization features, you may be wondering, "what's next? Where can I go from here? What was the point of learning all that?"
Here are five reasons every business student should learn Tableau.
1. Data is the Future
We live in a time where data helps drives every business decision. Even creative work like marketing needs to be backed up with insights and validated with results. While the world of Mad Men seems ruled by catchy slogans and gorgeous commercials, today's marketing involves the less glamorous world of consumer data and learning from it. Being able to analyze and understand data—and being able to use tools like Tableau to do it—has never been more important.
2. Case Competitions
Sure, we all love a good chart of numbers, but as the saying goes, a picture is worth a thousand words. When you only have a few minutes to deliver a key insight, impress the judges, and nab a spot in finals, a Tableau "viz" (data visualization) might pack a much bigger punch than rows and columns of decimals.
3. Group Projects
Even if case competitions aren't your cup of tea, you still have group presentations to do in almost every Foster class. Whether you're crafting a venture capitalist pitch for B CMU 301 or need some market-sizing graphics for a MKTG 450 project, Tableau can take your presentation to the next level and hopefully catch the eye of your professor.
4. Your Own Research or Business
Whether you're a research assistant for Foster faculty or want to analyze customer data from your own entrepreneurial side-hustle, Tableau can help make that analysis so much straight forward. While the endless rows of data might be confusing or overwhelming by themselves, once you filter it through Tableau you might gain a deeper understanding of what the numbers are telling you, with minimal effort.
5. Internship & job hunt
With recruiting season among us, we know every line on our resume and every accolade on our LinkedIn matters. Why not add Tableau under the skills on your resume & LinkedIn, especially since so many companies actually prefer that you have that familiarity with the software? It can help you stand out from the pack of other candidates and hopefully nab you that dream internship or job!
If you missed our workshop last week, you can still download your free student copy of Tableau Desktop and get started with their easy training videos—you’ll be able to add Tableau to your resume and LinkedIn Skills in no time.