During such a difficult and confusing time, it can be hard to stay motivated. With internships cancelled, you may feel like you are missing a window of opportunity to be productive. I’m here to reassure you that there are many ways you can enhance your marketing skills during this time! These are activities you can do on the weekends or when you have a spare hour after a Zoom class. These activities will help amplify your marketing skills, so when you do land that internship interview in 2021, you're ready to tell recruiters what you’ve been creating!
1.) Learn from the pros—the best marketing reads.
With so much time on our hands, you’ll have a few extra minutes to pick up a book. I recommend Friction: Passion Brands in the Age of Destruction by Jeff Rosenblum and Peter Berg. This book was recommended to me by one of my former managers at Smartsheet where I was a Brand Marketing intern last summer. It’s about how brands can disrupt their field and build the perfect strategy. It’s an easy read but very engaging.
Buy "Friction: Passion Brands in the Age of Destruction" here.
Phil Knight, the founder of Nike, also has a great memoir called Shoe Dog. This memoir explores the trials and tribulations he experienced in creating one of the world’s most recognizable brands today.
Buy “Shoe Dog” here.
2.) Get inspired with podcasts.
There’s now a podcast for everything! Take a listen to these while you do homework or go on your daily walk.
Ad Age Ad Block features chats with industry professionals ranging from Instagram to Cosmopolitan.
Listen to “Ad Age Ad Block” here.
This Old Marketing is great for learning about content marketing. The hosts discuss top content marketing headlines and explore best practices to retain customers.
Listen to “This Old Marketing” here.
If you want to explore marketing through a more tech-centered lense, The Think with Google is for you. This podcast explores the power of data and the ever-changing modern approach to marketing.
Listen to “The Think with Google” here.
3.) Scrolling through Instagram too often? Start a new creative outlet of your own.
Instead of spending that time scrolling, spend that time creating. This could be that photography Instagram you’ve always wanted to put together, a food blog, a YouTube vlog channel, or a podcast with your best friend. It’s a great time to start creating content of your own. Our speaker from week 3, Chelsey Nelson of T-Mobile, talked about how she created an Instagram account devoted to her love for wine just for fun. Now it has over 15,000 followers! Starting a new social media page is a great way to showcase your personality through writing, photography, video editing, and more.
Explore WordPress to create your own free web domain here.
Find tips to start a podcast here.
4.) Learn a new technical skill to put on your resume.
We are all already sitting in front of our laptops all day; why not put this time to good use? Many of the products mentioned below have a student discount or free trials, so check them out. Whether it’s learning how to use Photoshop or perfecting those video editing skills, take some time out of your day to learn a new skill to add to your resume!