Marketing Roles: What Are Your Options?

May 3, 2020


A marketing department consists of a variety of positions ranging from minor to major differences. It can be extremely daunting to find yourself choosing a marketing position before interviews or just after the first round. What makes one position different from another? How do I know what matches my interests? Or you could finish the interviewing process and during onboarding realize that the position is different than the one that you thought you had applied for. This guide will help you work through these questions you may have and get you started on the right track. 

1.) Digital Marketing



Digital marketing is the broader term that includes marketing through online based technologies such as mobile apps, email, and websites to promote products and services. This is an area in marketing that is currently on the rise due to our technological advancements and dependence on technology. 


a.) SEO/SEM Specialist



The first digital marketing role is Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Specialist. You may have heard these terms thrown around before, but it simply means optimizing web content in search engines to be easily found by the desired audience. In this role, you will care for your firm’s ranking on a search engine page such as Google or Bing, research keywords, and analyze performance.  


b.) Email Marketing



Email marketing is using a singular channel to reach potential or current customers. This involves using email to send advertisements, request business, or solicit sales. It is likely that you are not a stranger to being on the receiving end of many of these materials, but email marketers have the responsibility of keeping you engaged, growing and segmenting the email lists, and increasing revenue. 


c.) Growth Marketing


Growth marketing supports the business by prioritizing customer success and customer acquisition. On the job, this may look like helping build programs that enable field marketers to do their job better or improving the productivity of sales teams. Because growth marketers work with a variety of media and teams, skills and responsibilities largely overlap with the other roles listed.

2.) Content Marketing


Content marketing is a marketing approach that focuses on creating, publishing, and distributing material for a target audience. This is most commonly executed online. Content includes blogs like this one, audio, and video content. Content marketers are expected to strategize and execute on content creation and delivery.


a.) Design Marketing


Design marketing is for the visual marketer. This is all about communicating and promoting a brand, a product, or a service in a visually appealing way—or what we call “aesthetically pleasing.” A design marketer will execute creative projects and create marketing material such as digital ads, banners for events, graphics for videos, blogs, and website design. Design marketers are instrumental to building brand awareness and influence the customer’s decision making process.   


b.) Social Media Marketing


Social media is the creation of content tailored to the context of social media platforms including Facebook, Instagram, Twitter, and more. This involves posting images, videos, text, and other content to drive audience engagement in addition to monitoring online conversations and managing a company’s social presence. Social media appeals to experimenters as it sets itself apart from traditional marketing.

3.) Product Marketing


Product marketing is the process of promoting and selling a product to a customer. Being a product marketer allows you to be deeply invested in one product, driving its demand and usage. You will oversee the process of bringing a product to market and the success thereafter. As with all other marketing roles, product marketing requires an extensive understanding of the target customer. 

4.) Event Marketing


Event marketing is the experiential marketing of a brand, service, or product through a promotional event. This involves more in-person and real-time engagement than other roles. However, events can also happen online. The underlying goal is to create a memorable impact on the customer in a way that would not be possible through other mediums or channels. 

5.) Marketing Analytics 


Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment. Analytics answers key questions regarding which products and services to sell, to which customers, and at what price. Factors that marketing analysts look at include market conditions on a macro and micro scale, competitors, and consumer behavior. This role is a blended balance of the creative and the analytical mind.


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