From visual search to artificial intelligence, data and technology are transforming traditional marketing. Josh Dirks, CEO and Co-Founder of social media agency Project Bionic, shared his expertise and insights on the next big digital trends you should look out for.
We welcomed a panel of marketing students and recent grads (including AMA alums!) to share their insights and experience with the oft-mysterious process of marketing recruiting. Whether it was the insecurities that come with just-in-time hiring or wondering of whether school-year internships are worth it, they’ve been through it all—and made it out on top.
With nearly a decade in talent acquisition and a long career in sales before that, recruiter Travis Jensen from Zillow knows what it takes for a college student to get noticed—and chosen—for a competitive internship or job.
So you just met the most amazing professional at an event like the UW AMA Etiquette Dinner—where do you go from there? For those of us starting out in the professional world, or even those of us just starting our college careers, meeting new people and networking may be a daunting task, but it's a valuable skill you should definitely develop.
This past week we partnered up with UWiB to co-host a panel of amazing women from Mekanism, a whole-service creative agency who has worked with everyone from Pepsi to Peloton. We were thrilled to hear from some of the most creative minds in the industry and get a crash course in life and work at an ad agency.
If you are a marketer, you probably know that the industry does not stop for anyone—especially not for the college student with approaching project and exam deadlines. While working on classwork, do not forget to develop your professional skills to help yourself stand out during job interviews. After all, these are skills every marketer should have because they will help you greatly during your career.
Blogs are a serious business—literally. Bloggers are powerful influencers (especially since their followers are willing to pay attention for more than 140 characters) and we were thrilled to welcome Emma from local blog Emma's Edition to give us a behind-the-scenes glimpse of being an influencer!